Silver but not gold. That sums up the side effect of all those annoying ‘I Believe’ ads and the ‘Own the Podium’ program. Expectations have been raised a bit too high. A Silver medal at any other games would make people happy.
Day 2 and at work we had the moguls on TV. Few people watched Jennifer Heil get a medal. Their reactions:
“Silver is nice but she was supposed to get Gold”
“So we spent millions of dollars for Silver”
That is from regular people. Not the media, just some regular Canadians. It is a tad harsh on the first day of competition. However you get what you asked for. You can’t pump people up for a long time and not expect them to be annoyed when you don’t deliver. Oh wait, am I talking about the Opening Ceremony again? No, but I could be.
My Mom did watch the entire Opening Ceremony. She was underwhelmed. That’s my barometer of doing a good job at these things. If my Mom stayed up through the entire thing and still didn’t like they did a bad job.
That’s not even discussing CTV’s coverage so far. Tried watching Olympic Morning after getting home from work. They had someone from E-Talk discussing whether Sarah McLachlin is single or not……. years of preparation and this is what they come up with. Going to be a long 2 weeks if this keeps up.
Heil’s medal even had some suspect commentating. I know you want the event you’re covering to be the one where Canada gets a Gold but setttle down. Before Hannah Kearney, the American who won, started her run CTV Commentator Veronica Brenner said something. “She has a history of choking”. Choking is a strong word and if an NBC commentator said that about a Canadian in Salt Lake people imagine the reaction in Canada.
Sportsnet still comes across as, well Sportsnet. Even in Vancouver they have problems. After an Olympic sportscast they go to Sean McCormack doing one with other sports news. Starting off sounded like an audio problem then the camera that is moving starts to shake. Not good. Moves again in a jerking motion then zooms in quickly on him. Wow.
Hopefully the weather helps out with other events on Sunday. However figure skating also starts. [shudder]
Trying to see if I can find footage of MuchMusic’s contribution on Friday night. Body shots in a hot tub and asking girls to “drop their gear for beer”. Guessing they might not pop up during the closing ceremonies.
From what I’ve seen so far NBC’s production has been more professional and smooth. Just put it on Olympic Morning again. Still not good. A very “herky jerky” feel to it. They’ve said they spent months getting ready and rehearsing. I don’t see it yet. The morning show especially is painful at times. Right now some people from MTV Canada are attempting some “comedy” about figure skating with Elvis Stojko.
Finally the Olympic cauldron looks ugly. I don’t mind saying it. Read it described as a bunch of logs leaning against each other or on Yahoo Sports some joints. Drug humour about B.C.? I’m shocked. lol.
I would hope the TV coverage improves but so far it shows they are really out of touch with what viewers want. Comedy pieces and gossip about singers is not what people are watching for.