CBC Cutbacks/St. John’s Example

Knew this was coming down the pike, but still surprised by the scope of the cutbacks.

http://www.cbc.ca/arts/media/story/2009/03/26/cbc-layoffs.html

800 jobs gone, shows on radio and TV canceled.  As for the East Coast, well first Newfoundland.

http://www.cbc.ca/canada/newfoundland-labrador/story/2009/03/26/cbc-cuts-nl.html

That is one of the dumber moves.  How many stations are in the province?  Two.  NTV and CBC.  That’s it.  Not wanting to compete in a place where you’re only against 1 local competitor is strange.

http://www.cbc.ca/canada/prince-edward-island/story/2009/03/26/pe-maritimes-cbc.html

Sydney, Moncton and Saint John also facing deep cutbacks.  PEI is losing one position.  At least the stations are still there, heard talk about getting rid of them completly.

To get away from the CBC reports here is one from The Chronicle Herald in Halifax.

http://thechronicleherald.ca/Front/9011155.html

Great line describing the cutbacks.

“The source said 17 of the 31 jobs getting the axe are in Nova Scotia. All are in programming and none in management.”

Bravo to the CBC for showing how out of touch you are on that front.

Bet these are the same people who decided to air ‘The Devils Wears Prada’ on a Sunday night and make the East Coast Music Awards air on a tape delay.  Our tax money at work that night.

CBC Radio 3 is still going, so a bright spot for a lot of artists I’ve played on the show.  Lot of them have been on that station.  It will be a single feed now, they had different one for satellite and the website.  That separation never made sense to me.

Sports programming takes a hit too.  Strangely it says CBC.ca avoided any cutbacks.

Not like CBC is alone in this lately, I’ve seen what happened to some A-Channel stations.  Ottawa really got hit hard lately, from the Ottawa Citizen.

http://www.vancouversun.com/News/cuts+take+toll+city+news+station/1350514/story.html

Also A-Channel Victoria got rid of it’s morning show and just airs video from an all news-radio station in town.  But they’re keeping the 6pm news.

As for the CBC.  I think their online division and radio have done well over the past few years.  TV side?  Not so much.  They change what they are every few years.

“We’re all Canadian” and get rid of the U.S. shows.  Except for The Simpsons, since that’s Canadian…. I guess.  Then last year they spend a chunk of money buying ‘Jeopardy’ and ‘Wheel of Fortune’.

Maybe one day the TV side will make up their mind who they are.  Probably not.  A decade ago they gutted local news, then put money back in, and today are cutting it again.

I’ll use St. John’s as an example.  NTV had been 2nd to the CBC Here and Now 6pm news for a long time.  But by the late 1990’s they had caught up in the ratings.  Neck and neck for the most part, then the Canada Now debacle.  Where they cut the 6pm shows across the country in half and have the first 30 minutes be national news from Toronto.

Bad idea.  NTV surged in front and never looked back.  Luckily I found a graph.  NTV commercials have said say they’re the number 1 rated newscast in Canada.  They mean out of all markets in Canada they dominate the opposition by the most.  They’re not lying.

CBC vs NTV Ratings

CBC vs NTV Ratings

http://www.scribd.com/doc/81103/Supperhour-CBC-Maritimes-Supperhour-Ratings-19962006-

Damn, that really is an ass kicking.  The CBC 6pm news became a full hour of local news again after a few years but too late.

Full disclosure, Toni Marie is a good friend of mine.  So I’m glad for her they do so well. 🙂  But I watched them on satellite rather than CBC before I knew her.

NTV also has a noon news and they rerun the 6pm news late at night.  So CBC only has that 1 chance to get viewers.  Thought people would like to see the Newfoundland example of what happened to a market where CBC used to do quite well.

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